Danijel Velicki

A Journey Worth Hearing

Overcoming adversity and leading with purpose

Building, scaling, and exiting businesses.

Why financial wellness matters for every community

The visionary’s dilemma: balancing ambition with impact.

Three men speaking on a panel at an education conference, with the word 'Education' visible on the backdrop.

From small-town Croatia to the global stage – Danijel grew up with humble beginnings and immigrated to the U.S. with big dreams and no safety net.

First-generation college student – learning firsthand the struggles of navigating education and opportunity without a roadmap.

A man in formal attire, including a black tuxedo, bow tie, and glasses, standing outdoors in front of a stone building with arched windows and greenery, holding a glass of champagne.

Oxford graduate & lifelong learner – one of only 55 selected globally for Oxford’s DipSI in Strategy & Innovation; also awarded an Honorary Doctorate in Humanities for leadership and impact.

A man in a blue suit with a pink and black tie and a pink pocket square smiling and talking to another person whose face is not visible in a modern office or lobby setting.

Entrepreneurial builder & risk-taker – founded and scaled multiple successful companies, including:

  • CrossFit Chesapeake – built, grew, and sold.

  • RUFIT Fitness Festival – created a community movement.

  • Opus Group of Virginia – co-founded, led 65% of the business, and exited.

  • Sqwire, LLC – founder & CEO, now serving HigherEd, Auto Dealers, and Fortune-level Service Providers with financial literacy at scale.

A family of five taking a group photo outdoors in a wooded area, sitting on a wooden bench. The group includes two adult women, one adult man, and two children, a girl and a boy. All are smiling and dressed in casual, colorful clothing. The background features large trees and fallen leaves on the ground.

Family man & legacy builder – proud husband and father of three, weaving gratitude, resilience, and purpose into every stage of their journey.

CONTACT US

TODAY